Social media feeds are not designed to provide users the best experience. Instead, they maximize clicks and engagement, which is the easiest path to generating revenue.
But clicks are different from quality — shocking conspiracy theories are addictive, but do you really want to see them in your feed? This mismatch has led to a host of unintended side effects, including the proliferation of clickbait, spread of political misinformation, and pervasiveness of hateful, inflammatory content.
At Surge, our mission is to work with the world's biggest social media platforms to promote healthy content. We help top companies create massive datasets for misinformation, AI fairness, creative generation, and more.
By embedding human evaluation into machine learning training objectives, we can steer the future of social media away from toxicity and towards positive connections instead.